The hospitality industry is one industry that has taken the world by storm. This industry ticks off all the right boxes because of its economic value, comfort and relaxation, and even just a home away from home.
The hospitality industry is a broad one and can be found in every continent and every country, with Africa most definitely included in the list. The growth rate in this industry within Africa and in Tanzania most significantly has been astronomical.
It is not news how Africans have always imbibed the spirit of hospitality, either with them opening up their homes to tired travellers, offering a meal to august visitors, or even allowing relatives from far and wide into the comfort of their lives.
It has always come as some form of instinct and is taught from generation to generation, thus carrying on hospitality tradition. Africa, some say, is the home of hospitality, and it is with great joy that the industry is finally getting its turn in the spotlight.
With so much potential and so much to offer, the hospitality industry in Tanzania is set to take not only Africa by storm but the world as well. In 2018, the hospitality industry’s revenue in Tanzania grew by about 7.4%, which directly translates to a 15.4% improvement in the sector.
It is projected that Tanzania is fast becoming a hotspot in the industry because it is regarded as an exotic destination. In the next five years, there is sure to be a massive improvement that we can all be prepared for starting today.
The Shikana Group, an international law firm that specializes in business and investment advice throughout East Africa, realizes this potential in Tanzania. For this reason we offer both legal and business advice that concerns everything with the hospitality industry of Tanzania. Before we go on, you should understand more about this industry.
The hospitality industry’s goal in Tanzania is to bolster tourism and drive growth towards improving the economy by a wider margin.
Tanzania, as a well-established exotic destination, will benefit from the increasing interest in experiences and adventure travel.
The government is looking to expand its MICE (meetings, incentives, conferencing, and exhibitions) offerings to improve business tourism in order to broaden its appeal beyond adventure tourism.
But first, we should take a look at what exactly Tanzania has within itself. We should find and discover the hidden gems that make Tanzania what it is today, a potential bedrock for a new and improved industry. This article will be sure to enlighten you as to that reality.
SECTORS OF THE HOSPITALITY INDUSTRY IN TANZANIA
It includes various other sectors under one umbrella known as the hospitality industry. These sectors are what consumers patronize during their stay in Tanzania, and their ‘behaviour’ directly reflects upon the country as a whole. For this reason, these sectors go above and beyond to please their customers/consumers to avoid any bad or unflattering reviews. These sectors include;
• Food and Beverage:
The sector is professionally known by its initials as F&B and is the hospitality industry’s largest segment. With a large expanse of arable land, fertile soil for growing and enough water resources, Tanzania’s food production sector is in an advantageous epic position.
This sector provides food for most of the population and is a staple within the hospitality industry. It consists of establishments whose primary objective is to provide food for its consumers/customers. Either through meal preparation, provision of snacks and beverages for immediate consumption, and the manufacturing, processing and sale of foods and beverages to their customers, either foreign or indigenous.
The goal is always to provide excellent food and first-class customer service, which is positively attributed to the guest’s experience. While you’re in Tanzania, there are a number of foods you can try. Be you a ‘foodie’, or maybe you want to try something outside your comfort zone, here are a few food choices you can make to enjoy your stay in this beautiful country fully.
o Nyama Choma: Barbecued meat.
o Ugali: Maize meal porridge, a staple of the country usually served with stews or meat.
o Mandazi: A fried dough ball that reminiscent of a savoury doughnut.
o Kachumbari: Spicy tomato relish served with meat.
o Wali was nazi: Rice cooked with coconut milk.
o Mchuzi was Kamba: Prawn curry with tomatoes.
• Travel and Tourism:
This sector deals with individuals’ moving from point to point to experience a new adventure. It utilizes a variety of transportation vehicles, including; Buses, cabs, planes, ships, trains and so on.
Leisure travel is characterized by spending money on lodging, food, and recreation while on a vacation trip, whereas business travel is defined as spending money on lodging and food while travelling for work. While on business, some people also spend money on recreation.
Tourism’s primary function is to encourage people to travel. People spend money on hospitality when they travel, whether for business or pleasure. With that being said, the team has curated the best possible guide to help you decide when to visit Tanzania to take part in the country’s travel and tourism sector.
Tanzania’s best wildlife viewing months are from late June to October, during the dry season. The best months to see the wildebeest migration in the Serengeti are June and July, and the best months to see the wildebeest calving is late January to February. Unlike the more popular Northern Circuit Park which are open all year round, the Southern and Western Circuit Parks are best visited during the dry season (June to October). Tarangire is the only exception, as wildlife viewing is significantly better during the dry season as well.
This sector refers to accommodation for one or more nights or a place to sleep. The lodging industry includes fancy hotels, youth hostels, elder hostels, campgrounds, motels, and other businesses that provide a place for people to sleep overnight. Other market segments served by lodging businesses include business travellers, leisure travellers, long-stay travellers, budget travellers, and special travellers such as those employed by the government, airlines, and military.
There is a wide range of accommodations to suit your budget, including lodges, hotels, tented camps, and permanent camps, to name a few. The majority of hotels offer a pleasant combination of luxury, atmosphere and beautiful views. Depending on your budget, day of arrival and departure, and the number of individuals expected for the trip, you will be given a detailed list of lodgings available to meet your needs once you submit an inquiry.
This sector deals with every activity that individuals partake in for rest, relaxation or even enjoyment. The goal of this sector is to refresh path the mind and body of its customers. This sector puts all entertainment and enjoyment activities in its fore.
The leisure industry includes entertainment companies that include shows such as movies or theatre, attractions that are places of special interest for visitors such as zoos and museums, spectator sports, and participatory sports. Soccer and boxing are the most common sports in Tanzania.
Tanzania also has a variety of world-class runners. Tanzanians enjoy music, dancing, and other forms of entertainment. If you need help with finding cool places to visit on your trip to Tanzania, then you consider the following places. They are sure to be worth every second you spend there.
Here are the top five places that’s Tanzania is famous for;
o Serengeti National Park. The Serengeti National Park is Tanzania’s most popular park and a fantastic place to visit. It is a fantastic safari destination with a large nature reserve.
o Mount Kilimanjaro. Mount Kilimanjaro is known as the Roof of Africa because it is the highest mountain on the African continent.
o Beaches. Tanzania is well known for its beautiful beaches.
o The Ngorongoro Conservation Area, a scenic area with a volcanic depression.
o Tarangire National Park, it is your go-to destination for traditional safari experiences.
You can rest assured that all these locations are not only scenic but provide educational knowledge that could prove useful for individuals with children in tow.
BENEFITS OF THE HOSPITALITY INDUSTRY IN TANZANIA
As any industry will be familiar with, there is always the need to provide benefits to every party involved. They include; the government, the consumers, as well as the staff and workers within that industry.
Tanzania is a major tourist destination. So much so that in 2018, the Russian National Geographic Traveller named it the best exotic destination. Tanzania remains one of the fastest-growing economies in Africa, with an average growth rate of 7%.
The country’s real GDP is expected to increase at a 6.5% compound annual rate over the next five years. It should come as no shock to anyone when it is said that the hospitality industry in Tanzania is not only becoming an important sector in the economy but a very lucrative one as well.
This is why at Shikana group, we are ready to help you through making the best choices as you look to invest in the hospitality industry of Tanzania.
So, if you’re on the look out for your next investment location, be sure to put Tanzania on your list. Then you should contact Shikana group today, for any advice you seek regarding investment laws and policies in Tanzania, you can rest assured that you are contacting only the best. You will, of course, be welcomed with open arms, as is our custom. We look forward to hearing from you.